The Keyes Company made a significant addition to its leadership team with the arrival of Madeline Mordarski as Chief Marketing Officer of the leading independent real estate brokerage. Based in Miami, Mordarski will oversee the firm’s marketing efforts and work closely with Keyes executive leadership on strategic initiatives to support the firm in accomplishing ambitious growth plans.
Mordarski has an extensive background developing creative and scalable marketing strategies and leading cross-functional teams in the real estate industry. Prior to joining Keyes, she spent seven years in multiple key roles in marketing and operations at Compass, most recently as Senior Manager, Business Operations. Mordarski is versed in executing critical initiatives that fuel revenue growth, new product launches and process enhancements that build efficiency and scale while elevating the customer experience.
“Madeline’s vast experience executing large-scale marketing initiatives and strategy to drive growth was incredibly attractive to our executive leadership team,” Keyes President Christina Pappas said. “We have aggressive goals for the next decade when it comes to expanding our agent roster and market share throughout Florida. Our new exclusive partnership with Forbes Global Properties, coupled with Madeline’s expertise and leadership, will be critical in achieving those milestones.”
Earlier in her career, Mordarski founded a successful boutique consulting agency that specialized in branding, PR, partnerships, and digital media within the health, wellness and fitness industry.
“Keyes has been an industry leader for nearly a century, placing the needs of its agents first and helping them thrive through support and innovative programming,” Mordarski said. “The firm has navigated multiple real estate cycles and continued to grow even as the broader real estate market and economy contracted, a true testament to their excellence. I am honored to have the opportunity to help tell the story of who we are, the unmatched service we provide agents and our path to the next 100 years of Keyes.”
Mordarski earned her BA in Strategic Communication from Ohio State University and her MBA from Regent’s University in London.
Last year, Keyes commenced its fourth generation of leadership with the promotion of Christina Pappas to President. Mike Pappas remains in the CEO role and focuses on the expansion of Keyes beyond its current footprint.
In January, Keyes and Illustrated Properties – an integral brand within The Keyes Family of Companies, joined the Forbes Global Properties network as its exclusive brokerage member throughout Miami-Dade, Broward, Palm Beach, Martin, Volusia and Lee counties.