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Residential Insurance Costs Are Falling — And It's Just the Beginning

By Ryan Pappy, President of Keyes Insurance | September 22, 2025

Over the past year, we've seen something remarkable happening in the Florida residential insurance market — costs are falling, and we can expect this trend to continue for the foreseeable future.

For years, Florida's insurance environment was shaped by laws that unintentionally drove costs up. Up until 2023, carriers faced something called one-way attorney fees. If you filed a claim for $5,000 and an attorney could get the carrier to pay even $5,001, the carrier would have to pay the attorney's legal fees. This system meant that from 2015 to 2024, an overwhelming 92% of all insurance money paid out went to attorneys, not to homeowners.

This created an unsustainable market. Many carriers left the state entirely because there was simply no winning scenario for them. But in December 2023, Florida passed crucial legal reforms that changed everything. Those reforms removed the one-way attorney fee structure, and the effects have been swift and profound.

A Competitive Market Driving Prices Down

Today, carriers that once left Florida are coming back, and new carriers are entering the market. This influx of competition is producing significant rate reductions — often in the range of 10% to 20%. In just the last six to eight months, it has become clear that carriers are eager to earn new business, and they are lowering their prices to do so.

This increased competition is great news for homeowners. It creates a dynamic environment where carriers are actively shopping for new clients, and as they compete, prices are dropping further. Based on current trends, I expect this momentum to continue over the next 18 months and beyond.

What Homeowners Should Do Now

If your policy has renewed in the last two or three months, you've probably already seen lower premiums — and that's just the start. The most important thing you can do as a homeowner is to work with an insurance agent who shops your policy every year. Doing so ensures you capture the benefits of the market's ups and downs and don't miss out on potential savings.

Florida's residential insurance market is in the best shape it's been in for the last 15 years, and this is an exciting time to be a homeowner here. We are in a new era, and it's one that rewards those who stay informed and proactive about their coverage.

As originally featured in Miami Today.

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