Together We Are Stronger


Independently owned firms share nearly two centuries of industry experience in Florida

Miami and Palm Beach, FL | July 20, 2016 – The Keyes Company and Illustrated Properties have announced the union of two of Florida’s longest-running and most accomplished family-owned real estate businesses.

Following the merger, Keyes and Illustrated are, together, the largest independently-owned real estate firm in Florida and a Top 25-ranked firm in the entire United States. In Palm Beach County alone, the companies have in excess of 1,100 Sales Associates and produce double the volume of their closest competitor. Overall, Keyes and Illustrated generate more than $6 billion in annual revenue from their real estate service lines.

2205 SW 23 Avenue / 2298 Coral Way

Keyes CEO Mike Pappas and Illustrated Chairman Francis Fiske “Bud” Adams, Jr. announced the merger to employees and agents from both companies on Wednesday, July 20.

“Our families have known each other for many decades and have always shared a mutual respect,” said Adams, Jr. “Our philosophies match, as our number one priority is taking care of our agents and customers. Real estate is a personal experience; it’s the relationships that make the difference.”

Both companies are continuing to operate under their existing brands and are maintaining their management teams and employees. The merger allows Keyes and Illustrated to utilize their infrastructure to greatly enhance the resources, leadership and technology supporting agents and customers alike. This platform will continue to allow the companies to attract and retain top-tier Sales Associates.

“We are thrilled to align ourselves with another strong, family-owned company that also emphasizes a structure of trust and integrity with its Associates,” said Pappas. “With the radical changes in technology driving this business, this is a tremendous opportunity to leverage those shared resources. This allows us to provide even more services, support and benefits to our companies and clients.”

Illustrated’s impact on South Florida real estate dates back to the 1930s, when F.F. “Bud” Adams, Sr. began selling land in Hobe Sound and on Jupiter Island. With the vision of becoming the top real estate company in Palm Beach County, Adams Jr. relocated to Palm Beach and founded Illustrated Properties along with Rodney Dillard. Today, the company has more than 500 agents in 21 offices throughout Palm Beach, Martin, St. Lucie, Volusia and Collier counties and is the exclusive broker for Lost Tree Village, John’s Island and Jupiter Hills.

Keyes has remained independently-owned and operated since its founding in 1926. It is extremely active in luxury residential real estate alongside its Valore Group Real Estate and Platinum Properties divisions. The combined companies are a premier luxury leader.

The company is a Founding Member and Shareholder of Leading Real Estate Companies of the World®, a global network of more than 550 premier real estate firms encompassing 4,000 offices and more than 128,000 Sales Associates in 55 countries, of which Illustrated is also an active member.

“Our Sales Associates enjoy the independence, lack of restrictions, and surprises that many experience with the large corporates,” said Pappas. “They may come and go into our market, but we’ve proven that doing the right thing by our people has enabled us to thrive for almost a century. Both companies’ roots run deep.”


About The Keyes Company: The Keyes Company is a leader in the real estate industry. Independently-owned and operated since 1926, Keyes’ 35+ offices are distributed throughout six counties – Miami-Dade, Broward, Palm Beach, Martin, St. Lucie, and Volusia – with 2,600+ talented and dedicated Associates. Keyes expands our Associates’ reach globally as a Founding Member and Shareholder of Leading Real Estate Companies of the World®. In addition to our Associates’ expertise, The Keyes Company offers a suite of resources to cover whatever needs arise while buying or selling your home. Your mortgage, title, insurance, and property management needs can all be managed in-house, allowing us to close your deal with speed and efficiency while giving you the opportunity to talk to a real person whenever you have a question.

About Illustrated Properties: The story of Illustrated Properties began in the 1930s, when F.F. “Bud” Adams, Sr. started selling land in Hobe Sound and on Jupiter Island. His son, Bud Jr., took the family business to Palm Beach in 1975 and founded Illustrated Properties. He also became the exclusive broker for Lost Tree Village and John’s Island. Under the leadership of Bud Jr.’s son, F.F. “Chappy” Adams III in the 1980s, Illustrated grew significantly while implementing new and innovative real estate technologies. The company endured a great loss with the passing of Chappy Adams in January 2013 but continued to grow as the #1 real estate brand in Palm Beach County while maintaining the culture of a family-owned business. Today, Illustrated Properties has more than 500 agents in 21 offices throughout Palm Beach, Martin, St. Lucie, Volusia and Collier counties. Illustrated is a Christie’s International Real Estate affiliate and a member of the Leading Real Estate Companies of the World® network.

Keyes Luxury Insights: Fort Lauderdale Luxury

Keyes Luxury Insights: Fort Lauderdale Luxury

Fort Lauderdale real estate is still viewed as been in the lap of luxury. And no change is expected in the foreseeable future – as opulent projects continue to come to this Florida city. Slightly lower construction costs in Fort Lauderdale is one factor contributing to the area’s real estate boom. Although that being said, tourists and potential home buyers always flock to Fort Lauderdale anyway on a regular basis.

Recent Fort Lauderdale Real Estate News

Fortune International and the Related Groups are partnering with the Fairwinds Group to build Auberge Beach Residences & Spa – a unique 2-building, 171-condo luxury beachfront residence. Development starts during 2015. Hotel operator Auberge Resorts Collection will manage this upscale property with its amazing amenities.

Beauty and Charm

Fortune International’s Edgardo Defortuna noted that the beauty and charm of Fort Lauderdale played a part in this real estate decision. Defortuna said that the city can expect more first-class projects.


What do these Fort Lauderdale luxury units look like…..

Located at 2200 North Atlantic Boulevard on prime 4.6 acres, the Auberge Beach Residences and Spa Fort Lauderdale bring a whole new level of sophisticated and luxurious style to this fantastic city. The 1,500 to 5,000 square feet units with two-five bedrooms and spectacular ocean views range in price from $1.5 to $8,000,000.  The elegant condos feature gourmet kitchens with Italian cabinets, stone countertops, Sub-Zero and Wolf appliances, and an integrated espresso maker. The building will have floor-to-ceiling glass and private elevators.

Additional Features

  • Flow-through floor plans
  • Unobstructed northern views from all condos above the 2nd floor
  • Separate service entrance to select certain residences
  • Deep-soaking tub in master bathrooms
  • Walk-in closets in master bedrooms
  • Laundry room with full size washer and dryer
  • Smart Home technology
  • Pre-wired for high-speed Internet access and Wi-Fi
  • And Its Amazing Amenities include…
  • Many fine restaurants
  • Private pool and beach club with 450 feet of ocean frontage
  • World-class spa by Auberge offering all-natural beauty and relaxation treatments inspired by the local environment
  • First-class fitness center
  • Several oceanfront pools
  • Single-level underground garage capable of stacking 558 vehicles will use a mechanized valet-only system
  • Club room with multimedia facilities, billiards, and gaming tables
  • Children’s playroom
  • Library
  • Business center
  • Personalized concierge service
  • 24-hour valet parking
  • 24-hour security


I am looking forward to our next Luxury Insights when we look at a lot more beauty.

Yours In Luxury,

Kevin M. Leonard

The Keyes Company

Director of Keyes Luxury Real Estate

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Today’s Featured Keyes Associates – Ft. Lauderdale in Fort Lauderdale

Fort Lauderdale is a popular destination for international tourists and foreign home buyers. According to, Fort Lauderdale topped the online searches in Sweden. As well, during October this thriving Florida city rated among the top five in online searches by Canadians.

Keyes Luxury Insights: Delray Beach Delivers More Luxury

Keyes Luxury Insights: Delray Beach Delivers More Luxury

Just when you though Delray Beach was as luxurious as it could get – it delivers more luxury. At least Crane’s Beach House Hotel, a tropical oasis in downtown Delray Beach, is getting a more opulent look. This boutique hotel with Key West style has changed four usual suites into luxury villas with the latest in technology, private balconies, and individual color schemes.

So What’s Next?
Well, when an establishment changes from having guest rooms to being home to villas – especially after three quarters of a million dollar renovation – it is a smart move to change the name – therefore, reflecting the new style. Now this property is known as Crane’s Beach House Boutique Hotel & Luxury Villas.

Tell Us About The Villas
Guests can reserve villas with such luxury features as slate satin headboards, deco quartz countertops, and original paintings from local artists and galleries. The guest beds should make for restful nights with Beausommet mattresses by Essentia containing natural memory foam – as well as sleep-inducing organic essential oils, natural plant extracts, and organic cotton. Designer Carrie Leigh Bolella has summed up the decor as “beach chic” with European touches.

In addition, the villas feature large, flat-screen Smart TVs, with access to NetFlix, Bluetooth, and WiFi. Rates begin at $599 per night. If that price is a bit above your budget, Crane’s has 24 more affordable – but still charming – studio rooms and one and two-bedroom suites.


Amazing Atlantic Avenue is just north of the villas. The beach is just around the corner.
I am looking forward to the next Luxury Insights when we talk about a lot of beauty in one place.
Yours in Luxury,
Kevin Leonard
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Today’s Featured Keyes Associates – Delray Beach in Delray Beach
Delray Beach seems to definitely reserve the luxury – and the developers must be delivering the goods. Here’s an example – South Florida home-builder Ansca Homes announced their innovative single-family and villa residences built on spec and available for immediate closing at Villaggio Reserve – a Delray Beach resort-style community.

Keyes Luxury Insights: Brickell’s East

Keyes Luxury Insights: Brickell’s East

It seems that even more luxury is coming to Miami with Hong Kong-based developer Swire Properties and their east block tower – the first of six planned towers under construction at the Brickell City Centre. Situated at 89 SE Eighth St., this initial tower will be home to “EAST, Miami’ – a luxury lifestyle hotel slated for opening in winter 2015.

Brickell’s “EAST”

As part of the 5.4 million square feet Brickell City Centre, EAST, Miami’ will have 263 rooms, 89 serviced apartments, a signature restaurant by internationally renowned La Huella, rooftop bar, meeting rooms, and a pool as well as a first-class fitness center.


December Celebrations

On December 15, a traditional topping off ceremony and celebration was held at the site to mark a milestone as the last piece of steel went into the 40th story. Brian Williams, managing director of Swire Hotel, referenced the changing face of Brickell including EAST – their first US hotel. Swire Properties’ additional five towers are under construction. Their other two condominium towers – Rise and Reach – will top off respectively in January and February.

I am looking forward to sharing our next Luxury Insights when we talk about big business.

Yours in Luxury,

Kevin Leonard

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Today’s Featured Keyes Associates – Brickell Office in Miami

Brickell City Centre alone is proof that quickly growing and dynamic Miami is becoming a more modern and sophisticated metropolis. This level of development attracts luxury – and in turn – home buyers. The planned 1201 Brickell Bay Drive, a 1.8 million square foot opulent residential project on Biscayne Bay in Miami’s Financial District, is one of the premier developments which will take luxury living to a whole new level.

2298 Coral Way Sells for Just Over $1.5 Million

2205 SW 23 Avenue / 2298 Coral WayKeyes Commercial was the selling broker in the $1,507,500 sale of the Case Felipe building located at 2298 Coral Way and 2205 SW 23 Avenue in Miami. The property, on a high visibility corner on a highly trafficked corridor between Brickell/downtown Miami and Coral Gables, was constructed in 1950. The Miami-Dade Property Appraiser shows the property as comprised of a 3,221 square feet building on 5,000 square feet lot zoned T5-O.

Among a number of activities to attract qualified buyers to the property, lead James Hawkins and the Keyes Commercial team reached to numbers of known qualified buyers via outgoing telephone campaigns, mailings, and emails. This activity resulted in numerous interested parties, one of which ended up as the purchaser of the property.

The property has previously been listed by another broker for a full year just prior to Hawkins listing it with Keyes Commercial. Barely a month after being listed by Hawkins, a letter of intent was received for the property, with an offer from a second prospective buyer received shortly thereafter. A sale was closed on the property approximately three months hence.

The property is centrally located and on a highly visible corner lot on Coral Way near Miami’s Central Business District and Brickell. Its southeast corner location provides direct visibility for eastbound traffic going into Brickell and downtown Miami. It also is near desirable areas including Coconut Grove, the entrance to Key Biscayne, and the rapidly developing West Brickell and Little Havana areas.

02032015James_Hawkins017-re-161x204-SqWithin its interior space are a small kitchen, two half baths, and one full bath. It is beautifully renovated with keystone flooring and high ceilings. The property has a small parking area in the back, with abundant street side parking, the norm for the area. Multiple doors, multiple utility services, and three AC units allow for efficient separation of the property.

James Hawkins engages in commercial real estate investment sales with Keyes Commercial. He is actively engaged with buyers and sellers on Coral Way, on which his office is located, among other areas. He may be reached directly at 786-581-7990 or via email at

Keyes Luxury Insights: Boca Raton – Beginning Luxury

Keyes Luxury Insights: Boca Raton – Beginning Luxury

As you know, Boca Raton is no stranger to luxury real estate. Yet as of December 6, even more opulence is  coming to this city with Toll Brothers beginning to accept contracts on Royal Palm Polo – the 223-home luxury community on Jog Road just north of Clint Moore Road. The Royal Palm lots will be 90′ by 140′ deep; the four-to-eight bedroom homes will include pools, spas, and amenities such as a clubhouse, community pool, and tennis courts.

How much will one of these upscale properties cost you?

$1.5 million and upward – and at least 1,800 potential buyers have already expressed interest in these luxury residences. Buyers signing contracts in December can move in by early 2016.


Luxury Sales

Sales were expected to start earlier this year but then Toll Brothers waited until two model homes and the entranceway came to completion.
Horsham, Pennsylvania-based Toll Brothers purchased the 121-acre Royal Palm Polo site (previously, polo fields) from the Oxley family for $80,000,000.

According to Fred Pfister, Toll’s Division Vice President, the luxury market is in high demand in Boca Raton.
Luxury buyers are encouraged by the rising stock prices and they are putting their money into opulent properties.

Oh, and that’s not all the luxury….
Royal Palms is right next to Azura – another Toll luxury community in Boca Raton.

I am looking forward to our next Luxury Insights when we talk about towering concerns.

Yours in Luxury,
Kevin Leonard
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oday’s Featured Keyes Associates – Boca Blue Lake in Boca Raton
Everyone has their eye on Boca Raton – an ever-growing and continually evolving city. Boca Raton, the largest city between West Palm Beach and Pompano Beach, Broward County, is a popular destination for tourists and potential home buyers. Luxury homes such as the residences in the magnificent gated Princeton Estates or other awe-inspiring waterfront homes can be found in beautiful Boca Raton.

Keyes Luxury Insights: Aventura Assets

Keyes Luxury Insights:  Aventura Assets

Did you know that Aventura has amazing assets? For example, Aventura Mall – seven miles north of Bal Harbour. And Aventura is planning to expand its luxury shopping space.

Who’s Coming To Town?
Louis Vuitton – for one. Louis Vuitton will be coming to a new luxury wing of the Aventura as well as to another store in the Design District. And according to Ted Siegal, Vice President of Leasing for the Aventura Mall, other luxury brands also want to move into Aventura.

Why Aventura?
In simple terms, the demand is there for luxury shopping. Wealthy tourists and well-off residents are fueling the upscale retail sector. Of course, the rebounding local economy is partly responsible for the retail boom; vacancies are few and far between in shopping outlets.

But who is the real driving force behind the revived retail activity?
The ever-growing demand of foreign tourists who expect the ultimate in luxury



So upscale retailers might have to pay pricey rent but they easily recoup their spending – plus considerable profit.

I am looking forward to the next Luxury Insights when we talk about new beginnings.

Yours in Luxury,
Kevin Leonard

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Today’s Keyes Featured Associates – Aventura Office in Aventura
Aventura is home to premium retailers and satisfied luxury shoppers including many full-time and part-time residents who make their home in the city’s opulent residences. A grand penthouse or a waterfront mansion are just two examples of Aventura’s retail assets.

Keyes Luxury Insights: Palm Beach Island – Valore Group – Looking to the Future

Keyes Luxury Insights: Palm Beach Island – Valore Group – Looking to the Future

Yes, Keyes Luxury Insights is definitely looking forward to the future. The Florida real estate market is on the rise – and continuing to rise – with no end in sight. You know a few years back the real estate market had seen better days – to put it mildly. But all that seems to be a thing of the past now – and we are back to a thriving – and growing – real estate market.

Positive Signs
There are positive signs everywhere. Take, for example, the case of developer Adam Jackson’s four-bedroom waterfront house at 167 E. Inlet Drive which was developed on speculation and finished in 2008. By the way, 2008 was not the best year to put a house up for sale – downturn time.
So Jackson’s property languished on the market. In fact, he took it off the market for a long time and then used it as a rental property. Until Now! The house has now been sold in recent weeks in an off-market deal for $6.6 million to Springday LLC – a Missouri limited liability company.
Properties do not languish on the Florida market any more – upswing time – heading into a “looking good” future  And…
In recent weeks, the number of properties for sale in the Palm Beach Board of Realtors Multiple Listing Services has seen an increase.

A few dollars were changing hands in Florida even earlier this year. Here’s an impressive price – a $20 million sale in July of a Casa Apava lakefront lot. The buyer is reported to be Los Angeles resort developer Steve Wynn.

I am looking forward to the next Luxury Insights when we talk about platinum properties.
Yours in Luxury,
Kevin Leonard

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Today’s Featured Keyes Associates – Palm Beach Island – Valore Group
For the past 20 years, Valore Group, a Division of Keyes Luxury Real Estate, has been serving Palm Beach. The legendary Keyes company can trace its Florida-based real estate roots back to 1926.


Keyes Luxury Insights: Palm Beach Gardens – Growing Luxury

Keyes Luxury Insights: Palm Beach Gardens – Growing Luxury
Luxury is growing in leaps and bounds in Palm Beach Gardens. And one of the newest flowers is an amazing azure. Like its namesake azure – meaning a bright color like a cloudless sky – the new Azure luxury condo development is shining bright in Palm Beach Gardens. And, no, there does not seem to be either cloud on the horizon.

At least 22 luxurious units have already been sold in Azure – and it doesn’t look like that trend will stop anytime soon. Building 1 (with over half its condos sold already) is expected to be ready by 2016. In all, developer Frankel Enterprises of Jupiter plans 113 3,800 square foot units in two four-story buildings on a 14-acre site along Intracoastal Waterway. Prices go from $900,000 to $2,000,000.

And what do buyers get for that price?
Double master bedrooms, private elevators, boat docks, and amenities such as a club room, card room, conference center, pool and health club, enclosed parking garage, garden walks (and a walking path with a view of the marina), fountains, and a gated entrance with 24-hour security,..



Apparently, this land was purchased for $10 million in April of this year.

And who’s buying?

A mix…. people who want to live in Palm Beach Gardens full-time and those who are looking for a spectacular second home.

l am looking forward to the next Luxury Insights and exploring the best in real estate.

Yours in Luxury,

Kevin Leonard

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Today’s Featured Keyes Associates – Palm Beach Gardens

 What is the latest news about Palm Beach Gardens? More luxury apartments! Developers are building thousands of apartments across Palm Beach and Broward Counties – and many of them are upscale residences. Plus, Palm Beach has fabulous estates here already such as Don Soffer’s Palm Beach Gardens Weekend Home – a 16,000 square foot Old World Mediterranean-style estate occupying 2 acres overlooking the 13th and 14th hole of the Old Palm Golf Club.


Keyes Luxury Insights: New Smyrna Beach – Fun in the Sun

Keyes Luxury Insights: New Smyrna Beach – Fun in the Sun
Today I thought I’d touch on one of Florida’s fun spots – New Smyrna Beach. Now I don’t think I’ll ever have enough time to cover all the fun in Florida. But every now and then in Luxury Insights, I plan to focus on one place at a time.
Now, if you have never been to New Smyrna Beach or NSB to its regulars – you might ask – what’s so fun about it?

Well, first I’ll tell you where to find it – just a three-hour drive north of West Palm Beach.

For starters, Flagler Avenue is pretty fabulous with its mid-century buildings – restaurants, hotels, nightclubs,…. And even without going into any of the establishments, bikers and walkers just like to make their way down the avenue towards the Atlantic Ocean.

Then there’s a national park nearby…

Canaveral National Seashore stretches along the barrier island just south of New Smyrna Beach. Great for camping, swimming, kayaking, fishing,…! And it has Eldora – the remains of a nineteenth century community.


Or there’s the lighthouse…
Ponce de Leon Inlet Lighthouse (and museum) is north of New Smyrna. You can even tour the original lightkeeper’s home. And don’t leave without climbing the 203 steps to the top of the lighthouse. Yes, I know…203… but it’s worth it for the ocean view! And best of all, this entire lighthouse tour just costs $5.00 for adults and $1.50 per child.

Water Sports
New Smyrna Beach has lots to do – especially in outdoor recreation and water sports – – fishing, sailing, swimming, motor boating, scuba diving, surfing,…. In fact during 2009, Surfer Magazine ranked New Smyrna as number nine on the list of “best surf towns.” In 2012, National Geographic recognized the city as “one of the world’s top 20 surf towns.”

Fine Arts
On another level, New Smyrna Beach has been named one of “America’s Top Small Cities for the Arts.” The city has the Atlantic Center for the Arts, Harris House, the Little Theatre, and Arts on Douglas – a gallery of fine arts.

l am looking forward to the next Luxury Insights and sharing news about ever-increasing luxury.

Yours in Luxury,
Kevin Leonard

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Today’s Featured Keyes Associates – New Smyrna Beach in New Smyrna Beach
With all these attractions, New Smyrna Beach is popular with home buyers. They can choose from oceanfront luxury homes with award-winning design including four-story opulent properties.